- AI IN MEDIA & MARKETING
The Global Forum for AI in Media & Marketing.
AIMM Forum is primarily for C-suite marketers, chief AI officers and chief data officers, as well as the senior technology and agency leaders who support them.
Members exchange practical experience, pressure-test critical decisions, explore ethical questions and help shape the next era of marketing in confidence, among peers.
Six reasons to join AIMM Forum.
A private room of true peers
AIMM Forum is for people who are tasked with leading the charge on AI at their organisation. Every conversation is governed under the Chatham-House Rule to foster candour and knowledge sharing.
A truly unique global summit
A three-day leadership summit will take place in Spain in 2027. Expect small-group strategy conversations, world-class keynotes in an intimate setting, and candid exchange between global marketers & AI leaders.
Cutting through the hype
The AI hype cycle has been difficult for even the most astute practitioner to cut through. The best way to make sense of it is to speak to those already implementing world-class solutions.
Contribute to industry research
We’ll be carrying out surveys on key issues at the behest of the community to gauge what is and isn’t working in AI and access will be provided free of charge to members.
Participate in focused councils
‘AI in marketing’ can mean different things to different people, so members can join and participate in councils tailored to what they’re trying to achieve.
A long-term global network
The network will grow with compound interest: deeper trust, fewer failed pilots, and advisors you can connect with when you really need it.
In Person Events
Our inaugural one day conference & discussion forum.
The Savoy, London
Tuesday 9 February, 2027
Online Meetups
THURS
5
NOV
Measurement & Attribution
The Fundamentals of Incrementality: AI Can’t Measure it if You Can’t
TUES
10
NOV
Content & Creativity
Brand Safety in the Age of GenAI Content
TUES
1
DEC
Data & Customer Intelligence
Does More Data Improve Decision Making?
Marketing is being rebuilt from the ground up. AIMM Forum exists so the people leading that work don’t do it alone.
The community concept
The next decade of marketing will be decided by leaders who treat AI as an operating model, not a tactic. The best of them will share what they learn whilst listening to others.
How AIMM Forum works
Closed doors. Working sessions where you get to have your say and ask questions. Members curate the agenda.
Who AIMM Forum serves
Our primary focus is chief marketing officers, chief data officers, chief AI officers and others with equivalent responsibilities. We also welcome technology, agency and consulting leaders whose work directly supports the use of AI in marketing. Select media companies may also be invited.
House rules
Chatham House Rule and an authentic community-driven approach. The privacy of the room is what makes the candor possible.
Built by the community. For the community.
Wesley Ter Haar
Monks
Daniel Hulme
WPP
JoAnn Stonier
Mastercard
Jatinder Singh
Accenture Song
Sharon Braude
Virgin Active
Leila Seith Hassan
Digitas
Olya Dyachuk
Heineken
Lyndsay Weir
Barilla
Carol Chen
ADNOC Group
Victoria B. Lonzano
Crayola
Four profiles. One room.
Sitting chief marketing officers, chief AI officers and chief data officers at global brands
Public-company and Fortune 500 marketing leaders, typically with P&L responsibility.
Category-defining technology companies
The best of global AI talent is invited to the table to inform conversations around technology deployment.
Global consultancies
Senior consultants from global firms shaping AI & marketing strategy across multiple portfolio companies.Chief AI officers and data leads at global agencies
The people rebuilding agency models around AI-native orchestration, creative, planning, activation and measurement.
What industry leaders are actually working on.
Data & Customer intelligence
Unified data, predictive segmentation, and the agent-powered research practices that are replacing the focus group.
Agentic Advertising & Marketing
Where agents actually earn their keep — and
justify their cost — across the marketing and ad
tech stack. And where they quietly fail.
Agentic Commerce
How AI agents are reshaping discovery, checkout, and the buyer journey — and what it means to win when machines are surfacing options to buy and even doing the shopping.
Measurement & attribution
Rebuilding measurement for an age where AI is going to accentuate the need for human connection and deeper brand relationships.
AI governance & brand trust
Ethics, policy, IP, model provenance, and the operational guardrails that maintain the trust of consumers, regulators and public markets.
AI Transformation
Org design, talent, tech adoption and change management.
AI Brand Discovery
Optimizing how brands are understood, selected, and recommended by AI agents — the content, data and structure that assistants draw on, and how visibility is earned and measured when a model, not a search page, makes the shortlist.
Content & Creativity
Generative production of copy, images, audio and video, and mass creative variation for personalised campaigns. What it does to cost, output volume, brand consistency, and the shape of the creative team.
AI Transformation
Org design, talent, tech adoption and change management.
Join alongside true global leaders in AI & marketing AIMM Forum to take part in the world’s only private forum for global marketers Applications are reviewed on a rolling basis.
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CHATHAM HOUSE RULES · APPLIED EVERYWHERE