Wesley ter Haar, Co-Founder & Chief AI Officer of Monks, examines the shift from traditional agencies to agentic operations, where AI systems increasingly drive creative production at scale. As GenAI accelerates content output across channels, he explores what this transformation means for brand safety – how organisations can maintain tone, accuracy, and trust while embracing automation. The session offers a practical look at balancing AI-powered speed and scalability with the human oversight and guardrails brands need to protect their reputation.